The Too-Small Sample
Topic: Marketing Research (Distortion/Falsification of Data) Characters: Roland, statistician for a small marketing research firm Todd, owner of the marketing research firm
The Nonanonymous Survey
Topic: Marketing Research (unethical uses of research data; violating privacy of respondents) Characters: Sharon, assistant project manager at a market research firm Randy, project
Societal Impacts of Marketing
Topic: Product (Controversial Product) Characters: Len Quill, Buyer for Artifacts, an importer of ethnic arts; Mary Mathers, Len’s boss at Artifacts, Ltd.; Bob Littman, Art galle
Lottery Mania
Topic: Marketing Management (Event Marketing) Characters: Jane, Recently appointed Director of Event Marketing for the Anystate Lottery Jim, Marketing Director for the Anystate Lot
Justifying Price Increases
Topic: Marketing Research Characters: Sam, Marketing research manager at a television station John, General manager of a television station Last year Sam was promoted to man
I-Warn-Ya Ammonia
Topic: Product Liability Issues Characters: Mark, Marketing Sales Representative David, farmer/owner of product Jim, hired man who suffered anhydrous ammonia burn Lee, president of
I Spy: A Case of Competitive Espionage
Topic: Marketing Intelligence (Marketing Research and Marketing Management and Miscellaneous Topics) Characters: Lynn, a junior employee at a marketing consulting firm Bob, Lynn
Falsification of Data
Topic: Marketing Research (via research supplier company) Characters: Greg, Marketing research analyst Elizabeth, Project/Work coordinator; Ms. Jordon and Mr. Collins,