Thompson Security Systems
Topic: Unethical Sales Presentations Characters: Bob Anderson, sales representative for Thompson Security Systems Beth Roberts, district manager and Bob’s boss Bob Anderso
The Too-Small Sample
Topic: Marketing Research (Distortion/Falsification of Data) Characters: Roland, statistician for a small marketing research firm Todd, owner of the marketing research firm
The Speedy Sale
Topic: Unethical Sales Presentation Techniques Characters: Sam, Consumer electronics salesperson for an outlet of a major discount store Bernie, Sam’s customer for a color
The Right Data
Topic: Variance Reporting Characters: Arnie Armstrong, Director of Manufacturing Computer Services Willy McClean, Manager, Manufacturing Department 207 Kathy Cleary, Supervisor, Ma
The Pizza Puzzle
Topic: Deceptive Advertising Characters: George Hansen, General Manager, Augusta Marigold Inn, Subsidiary of Hospitality Enterprises Sharon Coombs, Food Services Manager, Augusta M
The Nonuser Celebrity Endorser
Topic: Deceptive Advertising Characters: Annie, Copywriter for Laird & Laird Advertising; Lance Willard, Well-known and popular Hollywood movie star Victor, President of Laird
The Nonanonymous Survey
Topic: Marketing Research (unethical uses of research data; violating privacy of respondents) Characters: Sharon, assistant project manager at a market research firm Randy, project
The Headquarters Building
Topic: Capital Budgeting Characters: John, financial analyst at a small bank The president of a small bank “These numbers are not what I expected, John. Are you sure they
The Good Credit Reference
Topic: Insider Information/Trading Characters:Kathy Ryan, Trade Credit Officer, Diversified Consolidated Corporation Scott Bradley, Treasurer, North Manufacturing Mike Walman, Cred
The Focus Group
Topic: Marketing Research (Respondent Privacy) Characters: Elspeth, Associate Research Specialist for a marketing research firm in a large midwestern city; Franklin, Project coordi