As part of Ethics and Compliance Managers Platform Salt Galata Meetings, we discussed “Trust, Reputation and Communication” topic with the founder of İlgün Danışmanlık Mustafa İlgün, who worked in the Marketing Departments of Türk Pirelli ve Anadolu Efes and has extended the scope of his profession with communication and sustainability topics on March 15, 2016.
We concluded our conversation with a case study in which the following questions are discussed.
- What is the role of trust in our daily life and business life?
- What are the cases occurred due to the lack of business ethics in market conditions and companies’ way of working?
- What are the connections between vision, mission, values, corporate culture and elements of corporate identity?
- What is the role of senior managers and leaders in the company in adopting ethical values?
Thanks again for intense interest of our participants.
Mustafa İlgün – Founder of İlgün Danışmanlık
Mustafa İlgün went into profession in 1990 with his mission given in the founding team at Coca-Cola. After he worked in Türk-Pirelli’s marketing department, he continued his career in Anadolu Efes. During his mission, he worked in marketing and communication. At the head office, he was trade marketing and corporate communication executives responsible for a geographical area covering 6 countries. Representing Anadolu Efes at the international Rio+20 climate summit in Rio de Janeiro, he shared the project ‘Sustainable Agriculture’ with international leaders. He has been in advisory boards of various organizations operating on sustainability and women’s labor. During his career, İlgün has regarded innovation as a culture and tried to corroborate this culture. He has led many communication projects and sustainability studies. İlgün is continueing his career as a consultant and trainer on corporate communication and marketing communication.